Ayesha, a digital marketer, managing a Facebook ad campaign, two LinkedIn sites, three Instagram profiles, and a customer that demands regular updates. You get your laptop open. Then stop. No strategy. No timetable. Not sure what to post. Does that sound familiar? Now picture the same Ayesha, e...

Aanya works for a skincare company that is expanding. She has been testing headlines, adjusting landing sites, and launching email campaigns, but her conversion rate hardly changes. Frustrated, she asks, "What exactly is going wrong?" That's when she learns about A/B testing in marketing. After ...

Sarah is a busy internet marketer who manages many client accounts while also working to keep her online content new, entertaining, and current. Sarah, like many others in her business, is under pressure to meet tight deadlines and deliver quality content across multiple platforms. Thanks to the ...

Arjun, the entrepreneur who doubled his followers without ads. When Arjun established his consulting firm, he only had 300 LinkedIn followers. Running ads was not an option because his budget was low. Instead of panicking, he focused on creating the best possible LinkedIn content. Within 9 month...

Arjun, a small coffee brand owner in Bangalore. With little marketing capital, he questioned how to compete with bigger companies that were dominating Instagram feeds. Instead of pursuing costly celebrity endorsements, he attempted a micro influencer collaboration with three local creators, each ...

 Ayesha, a digital marketer, managing a Facebook ad campaign, two LinkedIn sites, three Instagram profiles, and a customer that demands regular updates. You get your laptop open. Then stop. No strategy. No timetable. Not sure what to post. Does that sound familiar? Now picture the same Ayesha, ...

Aanya works for a skincare company that is expanding. She has been testing headlines, adjusting landing sites, and launching email campaigns, but her conversion rate hardly changes. Frustrated, she asks, "What exactly is going wrong?" That's when she learns about A/B testing in marketing. After ...