How To Start a Blog

Therefore, the blogger should be intimately involved with the blog, since he or she will play a key role in its administration and will be responsible for its results. Although anyone can manage a Blog, if you want to be successful, you will need perseverance and discipline. qué es un blog What is a blog for? · What is a blog for? A blog is useful for many things, but it will depend on the goals that are defined by the company or blogger. The goals you can set for your blog may be different and will vary depending on your digital marketing strategy. Therefore, the first step will be to clearly define your marketing strategy, to know where you want to go. Many people believe that having a blog is a waste of time. They think: Why should I waste time teaching other people for free? I don’t want to waste time teaching other people! No one will read what I’m writing! But they are wrong. Tip A blog can give you many opportunities, and if there is something you really love to do, and you don’t know how to advertise your work in the industry, creating a Blog is a fantastic way to build a personal brand on the Internet. So I’ll explain what a blog is and how to take advantage of this digital marketing tool. ► Generate traffic to your corporate or personal site and improve web ranking Often we have our corporate website created, but there comes a time when we think: Why I don’t have a lot of visits? Am I doing something wrong? What many companies don’t know is that a blog will allow them to rank for more keywords, which will help them to attract more visitors. But now you may be thinking: it may have worked for you, but that doesn’t mean that I will have the same results. Well, for you to see this more clearly, let’s talk a little about numbers and probability (the numbers don’t lie). Even if you publish one article per week, in a year of work you will have posted more than 50 pages on the topic of your blog. Maybe this may sound like a waste of time, but if you start thinking about the amount of information that you can include in 50 pages, you will see that the amount of content that you can share with your readers is impressive. qué es un blog A corporate website, no matter its size, will likely have less than 50 pages in total, because if the website has a lot of content, it can be confusing for visitors to find the information they want to get. In sales sites, this is different because each product has its own page, but for most companies, the blog is the best channel to work on a SEO strategy and improve brand ranking in search engines. qué es un blog One of the pillars of any SEO strategy is the inclusion of keywords related to your niche. Each article you post will be a new opportunity to include relevant keywords and improve page ranking. ► Making money with a blog Making money from a blog is not easy because you need to work hard to attract visitors and create engagement, which requires time and effort. There are different techniques for making money from a blog, so I’ll explain some that I consider very important. Generate sales with a product or service blog